Here's a quick blurb about the things I know and love about embroidery fabric!
First, let my start by HIGHLY discouraging you from using cheap fabric found at local big-box stores.
In my experience, and in my opinion, the best embroidery fabric is Robert Kauffman Kona Cotton. I source mine directly from Canadian Fabric Stores and Etsy (always supporting Canadian when I can). You can find them online or at your local craft stores (Americans: JOANNS and for Canadians: FABRICLAND / FABRICVILLE).
See my list of Canadian Fabric retailers BELOW!
As I mentioned above, I use Robert Kauffman Kona Cotton fabric in the colour Snow. I often pair this with a second fabric, and stitch on two layers of fabric so that my stitching doesn't show through. For the second layer of fabric, I use a cheap Poly-Cotton blend.
If you're wanting to stitch on one layer of fabric only, I recommend Cotton Twill. I have recently been experimenting on Robert Kauffman Cotton Twill and find that the fabric thick enough that most stitches don't show through. It's not perfect, but it reduces the need for two layers. The twill adds a nice texture, and overall, Robert Kauffman fabrics are very high quality.
List of my favourite Canadian Fabric Retailers:
All of these retailers are great for sewing or stitching projects:
This post is not sponsored, I just love these shops!